So you're looking for someone to help you write, produce and release your music, and you're thinking that that someone might be me.
I'm not going to lie, that's quite humbling, So first of all, thank you for being here. ❤️
Before we get to all the exciting stuff I want to talk about, and there's going to be a lot of that here, I'm going to take a second to be a bit blunt and honest about what I've seen the industry look like for artists. And it's not because I enjoy being doom and gloomy for its own sake, it's because I want to make sure that I'm not selling you some glorified 21st century Tiktok fantasy of what a music career looks like. And it's important to me that I take the time to do that.
This won't be news to most of you, but the music industry is hard, especially for artists. Like really hard. In the vast majority of cases, Spotify won't pay you a dime for years. Content creation is close to a non-negotiable, even if it's not your cup of tea. Sync placements are hard to come by and often don't actually pay that well. And anyone telling you any different is trying to sell you something.
Don't worry, the irony of that last one is not lost on me.
But the thing is, if you truly have a need for the sound in your head to come out of the speakers, I think you should do it anyways. To be honest, I believe you're going to do it regardless of what anyone says or of how the world treats your art. And after over 10 years spent making records and no massive hits or big-time credits to brag about, I still hold on to the belief that it's incredibly important for you and I to keep making art regardless of the result.
And that's because we have a story to share. Because someone out there might need to hear it. Because I'm not completely sure I'd still be here without some of those Radiohead songs.
Because I believe art matters for its own sake.
So how is this going
to go down?
This used to be the part where I gave you a great succinct pitch about my incredible workflow. But honestly, I'd rather you just go and listen to the playlist to see if my sound appeals to you. I've gotten really tired of trying so hard to sell myself, and I'm long-winded. So instead, I'm going to take my time with it and run you through the whole thing.
I'm going to tell you how this music thing actually goes down.
To do this properly, what we will need to start by doing is pour some coffee and get talking about some of the most painful, most beautiful and most shameful moments in your life. The ones you still drink to try and forget about 3 years later, the ones you call on in bed when you need to feel like tomorrow will be better than tonight, the ones you have a hard time telling your best friend or therapist about.
It might take a while before you feel safe sharing those, but we've got time, and we can't do this properly without going there. But once you do share them, we're going to be able take those moments and write meaningful, life-altering, heartbreaking songs about them for the entire world to hear. Yes, that includes your parents and the ex they might all end up being about...
Does this all sound a bit terrifying and anxiety-inducing?
Good, it should. A friend of mine once told me something along the lines of: "I honestly don't put a song out unless the idea of sharing it with the world scares me to death." And she's one of the best songwriters and most successful indie artists I know.
As we do this, one of the beautiful things about this whole process is that we're going to become friends, and start to trust and care for each other. We're going to cry together, we're going to laugh together, sometimes get annoyed at each other and, in the end, we're not going to let you leave until what's coming out of the speakers is exactly what you need it to be, until we're both frustrated, sick and tired of hearing the same damn songs.
I'll promise you this, If you're actually coming to the sessions willing to spill your guts in the mic and your soul on the page, then I'll keep going until it's right. I might bitch and moan for a bit when you're really pushing it, but in the end, I will keep going until the speakers move in exactly the way you need them to.
And I'm sure there's a business coach or therapist out there who will tell me that promising this is a bad idea, but the thing is I have a hard time falling asleep if you leave feeling like you didn't get it right. And while I don't recommend it as a habit, the truth is that every now and then, there comes a time in life to put a pin on boundaries and proper work/life balance. Because we're not making toothpaste or selling shampoo here.
We're here to make powerful, meaningful and vulnerable works of art.
And so, once we do get it right, we'll close the DAW, put away the mics, send it over to mastering and come back down to earth for a bit so we can move on to the next step.
And the next step is the release end. And if you need help there, we can sit down and help you prepare a proper release strategy. If you're new to this, I want to make sure you have a real shot, and I've honestly come to enjoy that part. Because the truth is, all we're going to do there is work on translating that raw vulnerability into content that helps you find your people. And to be honest, when you start to think of it that way, I find that branding and marketing doesn't feel so slimy anymore.
And finally, once all of that is done, we're going to take the big plunge, put this puppy out into the world and hope for the best knowing we put all the work in, knowing we did the absolute best we could with the time and money we had, knowing what happens next is now officially out of our hands... ❤️❤️❤️
And then we're going to pop a bottle to celebrate, take a short break and get right back to it again, whether we got a thousand or a million streams. And we're going to keep doing that until the ink runs out, until the sound inside goes quiet, until we just don't have anything important left to write.
But I think you and I both know that probably won't happen anytime soon...
So in the meanwhile, I'll just leave you with this:
What I believe we're here to build,
are sonic spears to break the heart.
And we won't always get it perfect,
but we will try to get it right.
And we might pour another coffee,
so we can work all through the night.
And even when nobody listens,
we will keep on making art.
If you made it all the way down here, thank you from the bottom of my heart. I genuinely hope we get a chance to meet. ❤️
"Julien is a Gem! Working with him has been such a pleasure. An incredible talent who listens, is a great team player, and puts his heart into everything he creates. He makes every session productive and enjoyable. Always willing to go above and beyond to make sure you love the final product. All around wonderful guy, producer & musician. Could not recommend him more."
— Dani Zanoni, Artist
The Dollar-Shaped Elephant in the Room
Now I really wish this part were as easy as: "I charge x per song." But it never is. Every artist is unique, has different goals and ambitions and expects me to be involved at a different level within their team. So I will have to leave you with a frustrating "please get in touch for a quote." Unsatisfying, I know. But to blurt out a number I won't end up honouring wouldn't be fair to you or me.
The information I can give you is my standard day-rate, which is USD350 / 8 hour day, and my hourly rate, which is USD 50 / hour. Most of my pricing for your project will be structured around those figures.
Depending on my availability, I am open to making time for Pro Bono work in a recognized and registered non-profit setting, specifically for organizations working on issues relating to mental health, systemic oppression of minorities, women's rights and LGBTQIA+ rights. If anything, I'm looking forward to hearing about the things you're doing to better the world we live in, so don't hesitate to get in touch.
Get in Touch
If you're still here after all of this, I have a feeling we're gonna get along, so don't be a stranger. Oh, I'm Julien by the way.
firstname.lastname@example.org | Tel: 514 - 836 - 8894 | Montreal, Canada