This used to be the part where I gave you a great succinct pitch about my incredible workflow. But honestly, I'd rather you just go and listen to the playlist to see if my sound appeals to you. I've gotten really tired of trying so hard to sell myself, and I'm long-winded. So instead, I'm going to take my time with it and run you through the whole thing.

 

I'm going to tell you how this music thing actually goes down.

 

To do this properly, what we will need to start by doing is pour some coffee and get talking about some of the most painful, most beautiful and most shameful moments in your life. The ones you still drink to try and forget about 3 years later, the ones you call on in bed when you need to feel like tomorrow will be better than tonight, the ones you have a hard time telling your best friend or therapist about.

 

It might take a while before you feel safe sharing those, but we've got time, and we can't do this properly without going there. But once you do share them, we're going to be able take those moments and write meaningful, life-altering, heartbreaking songs about them for the entire world to hear. Yes, that includes your parents and the ex they might all end up being about...

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Does this all sound a bit terrifying and anxiety-inducing?

 

Good, it should. A friend of mine once told me something along the lines of: "I honestly don't put a song out unless the idea of sharing it with the world scares me to death." And she's one of the best songwriters and most successful indie artists I know.

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As we do this, one of the beautiful things about this whole process is that we're going to become friends, and start to trust and care for each other. We're going to cry together, we're going to laugh together, sometimes get annoyed at each other and, in the end, we're not going to let you leave until what's coming out of the speakers is exactly what you need it to be, until we're both frustrated, sick and tired of hearing the same damn songs.

 

I'll promise you this, If you're actually coming to the sessions willing to spill your guts in the mic and your soul on the page, then I'll keep going until it's right. I might bitch and moan for a bit when you're really pushing it, but in the end, I will keep going until the speakers move in exactly the way you need them to.

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And I'm sure there's a business coach or therapist out there who will tell me that promising this is a bad idea, but the thing is I have a hard time falling asleep if you leave feeling like you didn't get it right. And while I don't recommend it as a habit, the truth is that every now and then, there comes a time in life to put a pin on boundaries and proper work/life balance. Because we're not making toothpaste or selling shampoo here.

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We're here to make powerful, meaningful and vulnerable works of art.

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And so, once we do get it right, we'll close the DAW, put away the mics, send it over to mastering and come back down to earth for a bit so we can move on to the next step. 

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And the next step is the release end. And if you need help there, we can sit down and help you prepare a proper release strategy. If you're new to this, I want to make sure you have a real shot, and I've honestly come to enjoy that part. Because the truth is, all we're going to do there is work on translating that raw vulnerability into content that helps you find your people. And to be honest, when you start to think of it that way, I find that branding and marketing doesn't feel so slimy anymore.

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And finally, once all of that is done, we're going to take the big plunge, put this puppy out into the world and hope for the best knowing we put all the work in, knowing we did the absolute best we could with the time and money we had, knowing what happens next is now officially out of our hands... ❤️❤️❤️

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 And then we're going to pop a bottle to celebrate, take a short break and get right back to it again, whether we got a thousand or a million streams. And we're going to keep doing that until the ink runs out, until the sound inside goes quiet, until we just don't have anything important left to write.

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But I think you and I both know that probably won't happen anytime soon... 

 

So in the meanwhile, I'll just leave you with this:

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What I believe we're here to build, 

are sonic spears to break the heart. 

And we won't always get it perfect,

but we will try to get it right. 

And we might pour another coffee,

so we can work all through the night.

And even when nobody listens,

we will keep on making art.

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If you made it all the way down here, thank you from the bottom of my heart. I genuinely hope we get a chance to meet. ❤️

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